Why do people flock to Italy, or to a corner of it like Tuscany? Why do people come back year after year?
Recently the Guardian asked its readers to name the best countries for travelers. Italy came out number one. Yawn.
Let me tell you what I think. There’s a treasure trove of things to think about in Italy. I mean a mountain of things. Sure, there’s Renaissance Florence. But what about Vitozza?
What? You don’t know Vitozza?
Imagine a place that’s been continually inhabited since before the Etruscan age. It’s got a couple of medieval castles in ruins and an ancient church.
Here’s a picture for you:
This is a habitation. People lived, all that time between antiquity and the 17th century—in caves!
And you can take a stroll around and see the caves and see the evocative castle ruins and the ancient church and hardly anybody on earth has heard of the place!
And then you can go out and have some great pasta and drink the wine of the gods for a quarter of what you’d pay in the United States.
And that’s what we’re going to do here. We’re going to tell you about all the amazing things that make you think about humans living and innovating and loving throughout the centuries. We’re going to show you fantastic places to stay and things to do.
And we’re not doing it for a big, lumbering corporation who need us to write about things people know to search for.
Because everyone’s doing that. Because it’s stupid. Because you as a potential traveler deserve better.
And that’s pretty much our mission statement.
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